Reddit – what is Reddit and how can you use it?

Reddit – what is Reddit and how can you use it?

Reddit has been in the news a lot recently, due to the GameStop share price boom that was largely driven by an investment forum on the site. So what exactly is Reddit? Reddit is a hugely popular online forum. It allows users to create their own forums and chat groups....
What can businesses learn from Jeff Bezos?

What can businesses learn from Jeff Bezos?

As Jeff Bezos steps down as CEO of Amazon, his legacy continues to inspire business leaders across the world. Jeff Bezos started Amazon as a loss-making online book store and has built it into one of the largest and most successful businesses in the world. Amazon is a...
Feed forward rather than feedback

Feed forward rather than feedback

People can respond negatively to constructive feedback – so feed forward instead. When we provide feedback to an employee, we share information in terms of how they are currently performing. When negative feedback is given, the individual can respond...
Podcasts as a marketing tool

Podcasts as a marketing tool

Businesses can use podcasts as an effective digital marketing tool. Podcasts are recordings of an audio discussion on a specific topic or theme such as business, travel or current affairs. They tend to consist of a series of episodes that listeners can download and...